Revlon wanted to celebrate more than external beauty by daring women to reveal their beautiful ‘inner spirit’. Taking inspiration from a well-known party game, ‘TRUTH OR DARE’ was launched via an app in the social space.
The activation challenged women to either tell the truth in response to a cheeky personal question, or to take up a dare that they needed to document and re-post on their social network, with Revlon product up for grabs for everyone who engaged.
I wrote UX copy for the ‘Truth or Dare’ app, the truth questions and dare challenges, a series of supporting social media posts, and lead copy lines for the supporting print ad campaign.
Creative director: Jacko
