Beauty lovers get set to pounce. MECCA’s new signature line MECCA MAX is here – and yes, it is beauty to the max. If you’re reading ‘max’ to mean zeitgeist cool, ‘max’ as in edgy, playful drama, yes MECCA MAX has all that. But more importantly, judging by the extreme pre-launch Instagram love the range has already received, this stuff is going to zoom off shelves at MAXimum speed.
Launching with a giant, dream line-up of 206 high-performance products encompassing skin, complexion, eyes, lips and nails, the range is designed for experimentation, personalisation and fun.
Some of the items tipped for the beauty hall of fame are a collection of 25 ‘MAXimiser’ products that hero the range, with stand-outs including eye and skin primers, a strobing stick, an artistry palette and a double-ended mascara.
Oh, and forget waiting for payday. With prices starting from a fiver (and going up to $45) MECCA MAX also happens to be one of the most accessible, pro beauty lines around.
Originally published on Westfield.com.au