ASOS Australia Day Campaign 2014

Austalia Day is part of a public holiday long weekend across Austalia and many online retailers vie for attention on the day. To differentiate the brand amidst a crowded messaging space, and create a celebratory, uniquely Australian atmosphere, I led creative production of a suite of meme-style social media content that referenced classic Australian pop-culture, generating a fair few giggles and tonnes of engagement across ASOS Australia’s social channels. Local customers were thrilled to see Skippy the kangaroo and their favourite Crocodile Dundee characters, driving a 20% increase in daily engagement.