Juliette is a Senior Editor and Content Creative offering advanced experience as a journalist, content strategist, art director and content producer. Refining her storytelling expertise over 10+ years, Juliette began her journey as a fashion journalist before being snapped up to lead content and strategy for global brands Westfield, ASOS, Ebay, Coca-Cola and more in client and agency environments. As a fashion and retail subject matter specialist with dual degrees in journalism and fashion design, Juliette has expert understanding of the global fashion landscape, technical knowledge of garment construction, trend forecasting, and styling and merchandising to meet retail objectives.
With fluency across the digital landscape, Juliette provides a powerful asset to brands who wish to delight and engage customers while staying true to their essence. Her insights-led, customer-obsessed approach make her a master at defining and interpreting briefs, sculpting projects and nurturing a super-charged creative team to deliver seasonal campaigns and evergreen content solutions that are inventive and on-brand. While innovative ideas are her currency, other superpowers include a hyper-organised, agile work ethic, the ability to remain cool while working to tight deadlines and adding magic to copy via smart, fastidious editing.